Royal Rides
Motorcycle rental brand for Malaysia
Brand identity and marketing site for a boutique motorcycle rental operator. Editorial illustration, considered typography, a quiet booking flow.
- Brand
- Illustration
- Marketing site
- Booking flow
Senior UX / UI Designer · SaaS · B2B · Mobile · AI-assisted Design
Simplifying complex software.
I help SaaS and AI companies transform complex workflows into intuitive products that users actually enjoy using. For over 20 years I've designed enterprise platforms, B2B software and AI-powered products that help teams move faster and users get more done.
A small collection of carefully chosen projects, carried from vision to delivery.
Booking & Fleet Management
Internal SaaS for a motorcycle rental company
Operations product covering quick bookings, fleet calendar, customer ledger and earnings. Designed to live in a small team's daily routine.
- SaaS
- B2B
- Calendar
- Data dense UI
Swatchbox
Inspiration, delivered — a sampling platform for architects
End-to-end product design for a sampling platform serving architects and material suppliers. Style guide, marketing site, admin panel, and native apps.
- SaaS
- Design system
- Mobile
- Admin panel
1Eighty Digital
Brand & marketing site for a focused digital studio
Identity-led marketing site built around a single confident message. Strong typographic hero, restrained palette, modular case study templates.
- Brand
- Marketing site
- Design system
- Webflow